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K&D for DTC Brands

Partner with K&D to profitably
scale your DTC brand with paid ads

Why Use K&D?

Creative fatigue kills ROAS. Most agencies ship 4 videos a month and call it a quarter. We ship 20–100+.

Your Complete Ads Partner

We connect to your ad accounts, study your data, and make creative decisions backed by what the algorithm is already rewarding — not what looked good last cycle.

Volume Without the Wait

The brands winning on Meta and TikTok test more creative, faster. K&D produces 20–100+ video assets per month — a constant stream of fresh angles, hooks, and formats.

ROAS You Can Trace

We track performance at the creative level. Every asset is tagged, measured, and scored. When a concept wins we scale it. When it fatigues we kill it fast and replace it faster.

Ad Account Overview
Optimizing
Facebook
Meta (FB + IG)
Prospecting + Retargeting
3.8×
TikTok
TikTok Ads
Spark + TopView
2.9×
YouTube
YouTube
Pre-roll + Discovery
2.2×
K&D creative earns 60%+ of spend
Creative Testing Matrix
Sprint 6 · 16 variants
WINNER
TESTING
TESTING
PAUSED
WINNER
TESTING
PAUSED
TESTING
TESTING
PAUSED
WINNER
TESTING
PAUSED
TESTING
TESTING
WINNER
Winner (4)
Testing (8)
Paused (4)
K&D Studio • DTC Brands
● LIVE
3.8×
ROAS
+142% vs in-house
60%+
Account Spend
K&D earns majority
-61%
CPA
Cost down sharply
16+
Assets / Sprint
Always converting
ROAS by Sprint
Why DTC Brands Trust K&D

Generic UGC doesn’t cut it.
Data-driven creative does.

CREATIVE STRATEGY

We study what converts, then build around it.

Before producing a single asset, we audit your ad account, map your competitive landscape, and identify which angles the algorithm is already rewarding in your category. Every concept brief we write is grounded in data — not assumptions about what your brand "should" look like.

WHAT WE TRACK PER SPRINT
●  Hook rate & thumb-stop ratio
●  ROAS at the individual creative level
●  Cost per purchase vs. account average
●  Concept fatigue signals & winner scaling
AD PLAYBOOK FOR DTC

80/20 budget allocation. Sprint-based testing.

We put the majority of your budget behind your top-performing concept, while continuously testing new angles with the rest. Every 2-week sprint ships 4 concepts × 4 variations — giving the algorithm 16+ new signals. Winners compound. Losers exit fast.

3.8×
Average ROAS achieved for a skincare DTC brand over 30 days
Product Categories

We work across every DTC vertical.

✨
Skincare & Beauty
Before/after transformations, ingredient demos, UGC-style reviews
💪
Health & Wellness
Results-first storytelling, trust-building social proof, lifestyle framing
👔
Apparel & Accessories
Try-on hauls, styling content, outfit storytelling, deal-urgency formats
🏠
Home & Kitchen
Product demos, unboxing reveals, problem-solution storytelling
📷
Tech & Gadgets
Feature walkthroughs, comparison hooks, wow-factor unboxings
🍽
Food & Beverage
Taste-reaction hooks, preparation reveals, lifestyle occasion framing
Case Studies

“Kale & Dale runs our campaigns with the precision of a founding team and the output of an entire content studio.”

— Marketing Director · Glow Lab
DTC Brand
Glow Lab
ROAS in 30 days
3.8×
↑ 142% vs. in-house creative · 60% of ad spend earned
DTC Brand
RootWell
CPA reduction in sprint 1
61%
2.1× → 3.8× ROAS · diagnosed in week 1
DTC Brand
Apparel Brand
Of account spend earned
60%+
K&D creative outperformed in-house within 6 weeks
DTC Brand
Home Goods Brand
Revenue lift in 45 days
2.9×
16+ ad variants live · 48h avg. turnaround
What DTC Brands Say

Real feedback from real brands.

“Kale & Dale runs our campaigns with the precision of a founding team and the output of an entire content studio.”

Marketing Director · Skincare DTC Brand

“We were stuck at a 2.1 ROAS for 6 months. K&D diagnosed the creative problem in week one. We hit 3.8× by day 30.”

Founder · RootWell

“Within 6 weeks, K&D creative was earning 60% of our entire ad account spend. In-house couldn’t compete.”

CMO · Apparel Brand

Ready to find your
next winning ad?

Book a free 30-minute strategy call. We’ll show you exactly what we’d produce for your brand — no pitch, no pressure.

BOOK A STRATEGY CALL
We make
videos for you
while you sleep.