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-61%
CPA Reduction
3.8×
Avg. ROAS
54%
Hook Rate
48h
Turnaround
APPS & BRAND FILMS
iOS App UGC Creator
Voiced AI
Voiced AI · Voice Journaling App

UGC-Style Creative for a Voice Journaling App

Voiced AI needed authentic, scroll-stopping content to drive app downloads. K&D produced a creator-led UGC ad where the app’s emotional insight feature becomes the hook — capturing the product’s playful, self-care aesthetic without ever feeling like an ad.

iOS App UGC Creator TikTok + Meta
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Brand Film 3D Animation
Honey Homes
Honey Homes · Home Maintenance Service

Brand Film: Finally, Retirement Feels Right

Honey Homes needed an emotionally resonant brand film to launch their home maintenance membership. K&D produced a 3D-animated narrative ad following a real homeowner story — warm, cinematic, and built for paid campaigns.

Brand Film 3D Animation Paid Campaign
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SaaS App +40% Contact Rate
CallPath
CallPath · Sales Routing SaaS

+40% Contact Rate — B2B SaaS

CallPath routes inbound sales leads to the right rep instantly. K&D produced a UGC ad showing a sales manager discovering 15% of leads were silently going to voicemail — driving a 40% contact rate lift with the same team and budget.

+40% Contact Rate SaaS / B2B LinkedIn + Meta
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TIKTOK
TikTok 2.6× GMV
@WellnessWithAsh
Supplement Creator · 180K Followers

2.6× GMV Lift in 30 Days

A wellness creator promoting a magnesium complex supplement with inconsistent TikTok Shop performance. K&D rebuilt her hook strategy around sleep and recovery results, shipped 16 assets in sprint one, and drove a 2.6× GMV lift in 30 days.

+160% GMV 54% hook rate 16 assets / sprint
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TikTok 3.8× GMV
@GlowWithPriya
Skincare Creator · 88K Followers

3.8× GMV Lift — CPA Down 61%

A skincare creator with strong organic content but weak paid performance. K&D built a data-driven creative strategy around her top organic hooks, ported them into paid formats, and cut her CPA by 61% in the first 6 weeks.

3.8× GMV -61% CPA 6 weeks
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TikTok 2.8× GMV
@WellnessWithJackie
Wellness Creator · 115K Followers

2.8× GMV Lift — Wellness Niche

A wellness creator with loyal audience engagement but low shop conversion. K&D introduced product-first formats and benefit-led hooks, growing her shop GMV nearly 3× without changing her posting frequency.

2.8× GMV Same post frequency
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TikTok 3.1× GMV
@DermVibesDaily
Skincare Creator · 180K Followers

3.1× GMV Lift — Men's Skincare Niche

A 180K men's grooming creator under-monetizing on TikTok Shop. K&D built a routine-demo series around Medicube that drove a 3.1× GMV lift in 45 days — with an 11% add-to-cart rate.

3.1× GMV 60-day sprint
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TikTok 4.1× GMV
@JordanKStyle
Lifestyle Creator · 130K Followers

4.1× GMV — Best Result in Portfolio

A food and lifestyle creator who became K&D’s top performer. By building around impulse-trigger hooks and everyday product moments, Jordan’s shop GMV grew 4.1× — the highest lift across the entire K&D portfolio.

4.1× GMV #1 in portfolio
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TikTok 2.2× GMV
@LoungeWithLex
Swimwear Creator · 95K Followers

2.2× GMV Lift — 54% Hook Rate

K&D helped a swimwear creator break through summer season saturation with fresh creative angles — leaning into product-first silent formats and lifestyle hooks that drove exceptional engagement and conversion.

2.2× GMV 54% hook rate Summer sprint
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LOCAL BUSINESS
Local 47 leads/mo
Mason Roofing
Honey Homes Services · Nashville, TN

12 Leads/Month to 47

A local roofing company with a strong reputation but no paid ads presence. K&D built a before/after job-site creative strategy, launched on Facebook and TikTok simultaneously, and drove a 3.9× increase in qualified monthly leads.

12 → 47 leads/mo -61% cost per lead
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Local -58% CPL
Apex HVAC
FEBU Home Clean · Dallas, TX

58% Drop in Cost Per Lead

An HVAC business running inefficient Google ads with no video creative. K&D introduced seasonal urgency video formats for Facebook and TikTok, driving a 58% reduction in CPL and a meaningful increase in summer booking volume.

-58% CPL +140% booked calls
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DTC BRANDS
DTC 3.8× ROAS
FEBU Cleaning
FEBU · Home Cleaning · Meta + TikTok

3.8× ROAS — 60%+ of Account Spend

A home cleaning brand with strong product-market fit but diminishing returns on in-house creative. K&D rebuilt their ad strategy from the data up — and within two sprint cycles, K&D-produced creative was earning the majority of account spend.

3.8× ROAS 60%+ of account spend -61% CPA
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DTC Top Spender
Medicube K-Beauty
Medicube · K-Beauty Skincare · Meta + TikTok

Top Account Spender — K-Beauty Skincare

Medicube’s Glass Glow serum was the top K-Beauty opportunity on TikTok Shop. K&D produced before/after skincare UGC across Meta and TikTok, making Medicube the top ad spender in the account every sprint for three consecutive months.

Top spender every sprint 20+ assets / 2 weeks
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DTC 4.1× ROAS
BUILT Bar
BUILT Bar · Nutrition · TikTok Shop

4.1× ROAS — Nutrition Brand

A nutrition brand expanding onto TikTok Shop needed scroll-stopping ad creative at volume. K&D produced a library of impulse-trigger formats and taste-reveal hooks that made BUILT Bar a standout performer in a crowded health snack market.

4.1× ROAS TikTok Shop
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DTC 2.9× ROAS
GoPure Beauty
GoPure · Clean Skincare · Meta + TikTok

2.9× ROAS — Clean Beauty Brand

A clean beauty brand with a strong Amazon presence looking to expand onto Meta and TikTok paid. K&D built result-first video creative that highlighted visible skin transformation — growing their paid ROAS to 2.9× in the first 45 days.

2.9× ROAS 45-day sprint
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DTC 3.4× ROAS
Vela Skincare
Vela Skincare · DTC Beauty · Meta + TikTok

3.4× ROAS — Skincare Brand Launch

A new skincare brand launching direct-to-consumer with no existing ad creative. K&D built a full result-first UGC library covering before/after hooks and testimonial formats — driving 3.4× ROAS from a cold-audience campaign in sprint one.

3.4× ROAS Cold audience
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DTC 2.7× ROAS
Halo Coffee
Halo Coffee · Premium Coffee DTC · Meta

2.7× ROAS — Specialty Coffee Brand

A premium coffee brand needing video creative that matched its quality positioning without feeling overproduced. K&D produced creator-led taste-reveal content that performed 3× better than their previous studio ads on cold audiences.

2.7× ROAS 3× vs studio ads
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What Our Clients Say

Real feedback from real clients.

“With K&D, all we have to do is say ‘ship it’ — zero notes needed.”

— Supplement Creator · 180K TikTok Followers

“Kale & Dale runs our campaigns with the precision of a founding team and the output of an entire content studio.”

— Marketing Director · Skincare DTC Brand

“Before K&D, we were spending on leads that went nowhere. Now we book 3× as many jobs from the same budget.”

— Business Owner · Honey Homes Services

Want results
like these?

Book a free 30-minute strategy call. We’ll show you exactly what we’d produce for your business — no pitch, no pressure.

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